Extra Crunch roundup: Selling SaaS to developers, cracking YC after 13 tries, all about Expensify – TechCrunch
Extra Crunch roundup: Selling SaaS to developers, cracking YC after 13 tries, all about Expensify Before Twilio had a market cap approaching $56 billion and more than 200,000 customers, the cloud-communications platform developed a secret sauce to fuel its growth: a developer-focused model that dispensed with traditional marketing rules. Software companies that sell directly to end users share a simple framework for managing growth that leverages discoverability, desirability and do-ability — the “aha!” moment where a consumer is able to incorporate a new product into their workflow. Da...
Source: techcrunch.com