Pollstar | Earth Day Special: Sustainability's New Importance as Touring Returns
Michael Martin of Effect Partners told Pollstar that a group of 300 road managers and 3,000 roadies are participating in a regular calls, organized by new groups like the Touring Professionals Alliance and Tour Production Group to examine their own practices and norms, and his own phone has been ringing continuously as more people seem to have a genuine desire to address the issue of sustainability in touring. “The pandemic has been so hard for our industry, but amazingly, what has happened is with the downtime different players have started working together and talking about the critica...