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Support for tourism in Aotearoa New Zealand has increased according to new research, Tourism Minister Peeni Henare said today. The research shows that 89% of New Zealanders agree that tourism is good for New Zealand, up from 83% a year ago, and there is strong recognition amongst New Zealanders of tourism's positive impact on the economy at 92% (up from 89%). "Tourism must give back more than it takes to our home and operate in a way that protects it for future generations. It's fantastic to see that New Zealanders recognise its positive contribution as the sector rebuilds from the impacts of COVID-19 and supports New Zealand's recovery," Peeni Henare said. Fewer New Zealanders now perceive the level of tourism in their community as being too high compared to November 2022, and there is still a high 37% of New Zealanders who would like to see more tourism in their communities. "Communities recognise that tourism provides jobs and also that it can positively

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