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Facebook to counter Apple's privacy update with its own prompt encouraging personalised ads - Vimarsana News

Facebook to counter Apple's privacy update with its own prompt encouraging personalised ads

"To help people make a real choice, we're also showing a screen of our own to provide more information about how we use personalised ads, which support small businesses and keep apps free.  "Agreeing to these prompts doesn't result in Facebook collecting new types of data; it just means that Facebook can continue to give people better experiences."  The pre-prompt on Facebook and Instagram will tell users that allowing tracking will mean they see ads that are personalised for them and also support small businesses. Apple says the privacy changes are a simple matter of it "standing up" for i...

Facebook Reportedly Mulling Antitrust Lawsuit Against Apple - Vimarsana News

Facebook Reportedly Mulling Antitrust Lawsuit Against Apple

Apple announced on Thursday that the next beta release of iOS 14 will include a change in App Store applications' use of 'ID for Advertisers' (IDFA), which tracks user...

Apple To Release Much-Contested User Privacy Controls In Next iOS 14 Beta - Vimarsana News

Apple To Release Much-Contested User Privacy Controls In Next iOS 14 Beta

Apple To Release Much-Contested User Privacy Controls In Next iOS 14 Beta Image credit: Mikaela Shannon/Unsplash Apple’s much contested privacy feature that will require app developers to seek permission from users to track them for ad targeting will be launched with the next iOS 14 beta, the company has said. The iPhone maker is planning to release the feature to all some time this spring, The Verge reported on Thursday. While Apple has positioned the feature as a safeguard for user privacy, it has also faced criticism from others including Facebook which runs ad networks. Besides those th...

Facebook could take Apple to court over iOS 14 App Tracking Transparency feature - Vimarsana News

Facebook could take Apple to court over iOS 14 App Tracking Transparency feature

This could be the latest in an ample campaign against the Cupertino giant on January 29, 2021, 6:15 8 comments In brief: Facebook sees Apple's App Tracking Transparency feature as a weapon pointed at its apps, so it's currently considering the idea of a lawsuit against the Cupertino company. But with so many regulators looking closely at the social giant for antitrust issues, that may not be the best idea. By now, it's no longer a secret that Apple's App Tracking Transparency feature in iOS 14 has prompted Facebook to essentially declare war on the Cupert...

Apple will release 'anti-shadowing' privacy controls this spring - Vimarsana News

Apple will release 'anti-shadowing' privacy controls this spring

US tech giant Apple is set to release its new anti-tracking feature in April or May, which aims to crack down on apps that track iPhone users.  The feature, called App Tracking Transparency, will come into force in the spring with an upcoming release of iOS 14. App Tracking Transparency will require all apps to get the user's permission before tracking their data across apps or websites owned by other companies.   It will let users go to their Settings and see which apps have requested permission to track them, and make any changes as they see fit.   The update, which was delayed last ...