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New York | Toy of the Year awards underscores big year for children's licenses – Licensing.biz

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Pokemon, Super Mario, Star Wars The Mandalorian, and PAW Patrol are just some of the leading children’s brands to have won big this weekend when the annual Toy of the Year awards hosted an all-virtual event to reveal its winners.
A tussle of the titans ensued as the awards – recognised as the ‘Oscars of the toy industry’ – watched global toy makers LEGO and Mattel emerge with no fewer than four award wins each, with the likes of LEGO’s Super Mario play-sets and Mattel’s The Mandalorian The Child Plush thrust into the spotlight.
License of the Year went to Disney for The Mandalorian, while the Pokemon Trading Card Game took home Game of the Year. Pre-school Toy of the Year was swept up by Spin Master and its PAW Patrol franchise, while Playmibile drove home at 88mph with the Vehicle of the Year award for its Back to the Future DeLorean play-set. ....

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Toy Association Announces 2021 Toy of the Year Award Winners

Toy Association Announces 2021 Toy of the Year Award Winners
Star Wars: The Child Animatronic Edition Toy (Hasbro) Crowned Toy of the Year Story Time Chess & The Original Spawn Action Figure and Comic Remastered (2020) Both Named People s Choice Winners
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NEW YORK, Feb. 12, 2021 /PRNewswire/ Play professionals and toy fans from around the globe gathered virtually today to honor the year s most outstanding playthings and inspiring individuals at The Toy Association s 21
This year s online event peeled back the curtain on what is normally an industry-exclusive ceremony held in New York City, so that worldwide play enthusiasts could witness toy history being made at the Oscars of the toy industry. ....

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