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Pixalate's Q1 2024 Global Ad Fraud Benchmarks For Connected TV (CTV): $528 Million Spent On Ad Fraud & Invalid Traffic (IVT) Across CTV Platforms Incl...

Published: May 22, 2024

Research into Q1 2024 global invalid traffic (IVT, including ad fraud) in open programmatic CTV advertising reveals a global CTV ad fraud (IVT) rate

Source: menafn.com

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