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Warner Bros. Discovery, LiveRamp launch addressable marketing - Vimarsana News

Warner Bros. Discovery, LiveRamp launch addressable marketing

Aiming to bring clients targeted addressable marketing at scale across Eurosport’s online platforms, Warner Bros. Discovery’s international advertising-sales an...

Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs) - Vimarsana News

Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)

/PRNewswire/ -- Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media...

Neal Richter, Director of Science of Amazon Advertising, Named Chair of IAB Tech Lab Board of Directors for Fourth Year - Vimarsana News

Neal Richter, Director of Science of Amazon Advertising, Named Chair of IAB Tech Lab Board of Directors for Fourth Year

/PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that they have elected their 2022 board members....

IAB Tech Lab Announces New Board Members And Chair - Vimarsana News

IAB Tech Lab Announces New Board Members And Chair

IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that it has elected its 2022 board members. Board members are vote

LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement - Vimarsana News

LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement

LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop