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In many ways advertisers have never had it so good. There are ever-increasing channels, mediums and formats through which to reach consumers. Digital metrics provide instant reads on performance. Owned social media channels enable different creative executions to be A/B tested in the real world. The options for creativity, measurement and experimentation are endless. However Paul Barrow, director of strategic partnerships at Trinity McQueen, considers why it’s getting more difficult to get cut through.

Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.

What were the biggest disappointments in 2021? For many of our panel, Covid-19 led the way.

What were the standout trends for 2021? We asked people across the market research sector what issues stood out for them in another tumultuous year.

Review will deliver a groupthink fudge judging by the identity of those invited on to focus groups and, more pertinently, those who were not