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Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.
Apple’s iOS 14.5 update brings with it the new App Tracking Transparency (ATT) framework, which has been introduced with the aim of giving consumers increased control over who can view their data and what it can be used for. Advertisers marketing efforts will obviously be impacted by the changes, so Apple created SKAdNetwork – its proposed answer to advertisers woes, which allows “registered advertising networks to attribute app installations to a particular campaign by receiving a signed signal from Apple.” Back in March, we outlined what the update and tracking changes will look lik...