Determining Your Hotel's Channel Strategy Within Koddi | By Stephanie Smith – Hospitality Net
Each brand has slightly different channels and opportunities within Koddi, but most are fairly similar.
Source: hospitalitynet.org
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Google Hotel Ads shaking up balance OTA market share vs Direct Sales via Meta-Search | By Patrick Landman – Hospitality Net
Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.
Source: hospitalitynet.org