Benchmark your hotel booking engine performance
A question that comes up time and again when the Triptease team speaks to hoteliers, is what a good hotel booking engine conversion rate looks like. While every business is different and there can never be a ‘best' booking engine for hotels, taking a look into typical conversion rates can offer some guidance. Fortunately, tracking customer booking behavior on over 10,000 hotel websites globally puts us in a unique position to be able to analyze exactly this kind of data.
Source: hospitalitynet.org