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Monitoring how the rates customers see on your booking engine compare to those on OTA sites has long been an important tactic in the fight for direct bookings. This kind of insight is key to keeping track of partners and making sure your parity is under control for the real guest searches happening on your booking engine.
Ask any hotel marketer about their Paid Search strategy and you’re bound to end up discussing one thing; keywords. Selecting the right words to bid on is a pivotal part of Paid Search (at least, it’s half of it - the other half is bidding strategy).
A question that comes up time and again when the Triptease team speaks to hoteliers, is what a good hotel booking engine conversion rate looks like. While every business is different and there can never be a ‘best' booking engine for hotels, taking a look into typical conversion rates can offer some guidance. Fortunately, tracking customer booking behavior on over 10,000 hotel websites globally puts us in a unique position to be able to analyze exactly this kind of data.
Last year hoteliers were busier than ever before - and so were the Product Team at Triptease. If you didn’t have time to learn about every new feature and development we launched, this is your chance.