Spreading warmth: Longtime business owner is a ray of Athens sunshine
Today, she alters for the better the lives of dozens of others, a few minutes at a time, every single day.
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Today, she alters for the better the lives of dozens of others, a few minutes at a time, every single day.
Curiously, Ron Rice was not a tan man, but, with Hawaiian Tropic, he became the king of tan.
A poor, pale mountain boy who became smitten with the beach, he mixed some ingredients in a garbage can and found his place in the sun.
Ron Rice's life was filled with fast cars, celebrity encounters and "so much money we were rolling in it." But before that, he was a UT student.
The businessman who came from the hills of Asheville was the original guerilla marketing expert who "never stopped working."