Sierra Tequila announces more sustainable sombrero - The Spirits Business
The new Sierra Tequila bottle toppers will be made with 100% post-consumer recycled plastic, as the brand ups its sustainable efforts.
Source: thespiritsbusiness.com
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SB meets... Philipp Stahl, Borco - The Spirits Business
We chat with Philipp Stahl, head of global brand marketing at Borco, about the company's latest Tequila innovation: Sierra Tropical Chilli.
Source: thespiritsbusiness.com
Sierra marks National Tequila Day with recipes - The Spirits Business
Tequila brand Sierra is marking National Tequila Day with a series of frozen Margarita recipes for consumers to try at home
Source: thespiritsbusiness.com
Sierra Tequila joins low-ABV trend - The Spirits Business
A well-loved brand for more than 40 years, Sierra Tequila has responded to consumer demand for lower-ABV drinks with its new Tropical Chilli.
Source: thespiritsbusiness.com
Thai drinkers abstain from alcohol due to costs - The Spirits Business
Almost two-thirds (62%) of Thai consumers have stopped buying alcohol because it is too expensive, new research has shown.
Source: thespiritsbusiness.com