Tequila Day: The drink of Mexican origin continues to gain popularity in the U.S.
The tequila industry seeks to reduce the environmental problems that have been generated by the overproduction of this liquor.
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The tequila industry seeks to reduce the environmental problems that have been generated by the overproduction of this liquor.
Tequila's deep-rooted connection to Mexican culture is undeniable. The drink's origins can be traced back to pre-Hispanic times when the native Aztecs and other indigenous groups fermented the sap of the agave plant for ceremonial and religious purposes. With the arrival of the Spanish conquistadors in the 16th century, the distillation process was introduced, leading to the evolution of tequila as we know it today.
Find discounts at Chili's, Applebee's, TGI Fridays and more!
Craving a margarita? You're in luck, it's National Tequila Day! Here's where to grab a discounted drink today, as well as some facts on the liquor.
We chat with Philipp Stahl, head of global brand marketing at Borco, about the company's latest Tequila innovation: Sierra Tropical Chilli.