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The stars of the Go House. Photo: Tony Gavin TikTok creators with a large following make money from sponsored content, branded merchandise (Go House residents Andrea and Lewis have their own range of hoodies and t-shirts) and from promoting product on behalf of brands. Everyone in the Go House continues to make their own content, posting at least one video a day. They also collaborate on content, which appears on the Go House TikTok account, YouTube and Instagram. The house has a combined audience of eight million followers, which is clearly a huge draw for advertisers (and which presumably f...

When a group of 10 social media personalities moved into a mansion in Dublin 4, I had a vision in my mind of how they were passing their time. I envisaged them padding around in 'gram-worthy loungewear, shilling product to their fans and practising dance routines in the mirror. I imagined them enjoying a pampered and languid existence of Korean sheet masks, fake tan and endless bounties of free stuff. The reality, as I discovered after spending an afternoon with them, is something else entirely. The Go House, Ireland’s first and only TikTok house, is quiet, very quiet, when I arrive on a w...