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How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere's Pete Scott, Qonset's Jesse Redniss, and MagellanTV's James Lauzun discuss in this clip from Streaming Media East 2023.
Kenan Thompson may want to watch out when it comes to his Charles Barkley impression, because NBA vet Paul George has a great one, too.
Mark Marshall, a nearly 10-year veteran of NBCUniversal, has been promoted to chairman of global advertising and partnerships.
The executive had been acting as interim chairman since May, when Yaccarino departed the company to become CEO of Twitter.
It is often said that artists see the world differently than you and I—that they think “outside the box.”