IAB Tech Lab Launches Its Advanced TV Initiative
The effort aims to create more standardization and interoperability across digital video, live streaming, and linear TV environments
Source: tvtechnology.com
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FAST on the rise in APAC: What advertisers should know | Analysis
FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.
Source: campaignasia.com
Industry players to develop TV ad-tech standards
Today, IAB Tech Lab formally announced the creation of its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable.
Source: adgully.com
IAB Tech Lab Launches Dedicated Advanced TV Group
IAB Tech Lab Launches Dedicated Advanced TV Group - 06/09/2023
Source: mediapost.com
IAB Tech Lab's Advanced TV Commit Group Adds Industry Players To Develop Comprehensive TV Advertising Technical Standards
IAB Tech Lab has created its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to m
Source: tvnewscheck.com