IPL brings in new pay-TV households for DTH, Cable ops
Overall, experts feel that the rivalry between Disney Star and Viacom18 has supercharged sports telecasts, with more viewers coming in to watch IPL across the mediums.
Source: livemint.com
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Pay TV adds 11 million new subscribers this IPL season: Disney Star's Gurjeev Kapoor: Best Media Info
Best Media Info: Kapoor, Head - Distribution and International, Disney Star, discusses in detail the company's efforts to collaborate with its partners to take sports deeper into the Indian market, as well as their re| Television News
Source: bestmediainfo.com
Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season: Best Media Info
Best Media Info: The various advantages that brands claim to have gained during IPL 2023 are quicker outreach, higher return on investment (ROI), improved co-television viewership, and heightened brand recognition, am| Television News
Source: bestmediainfo.com
To say that TV has lost IPL audience to digital is factually incorrect: Disney Star's Sanjog Gupta
Disney Star, the official television broadcaster of TATA IPL 2023, told Business Today that peak concurrency in the first 10 matches of the marquee cricket tournament touched 5.6 crore—the highest it has ever been (excluding the two years of Covid), thus, returning to their 2019 high.
Source: businesstoday.in
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers: Best Media Info
Best Media Info: Advertisers believe that despite the cost of association with IPL being much higher than other impact options available to them, good viewership in the coming weeks is likely to build confidence to le| In-depth News
Source: bestmediainfo.com