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Israeli-based food tech company DouxMatok has announced it is rebranding to Incredo, coinciding with the company’s completion of a US$30 million funding round.
Non-alcoholic spirit brand Ritual Zero Proof is tapping into the demand for more artisanal and craft mocktails with the release of its aperitif, as the overall market sees new growth from health-conscious and younger consumers, brand CEO and founder Marcus Sakey told FoodNavigator-USA.
Better-for-you energy drink brand Celsius leverages its PepsiCo partnership to reach $1bn in sales while exploring how to bring consumers into the category with unique flavors, CEO John Fieldly shared during the Goldman Sachs Global Staples Forum this week.
The WHO has stated long-term use of non-sugar sweeteners (NSS) does not have long-term benefits in reducing body weight and may have undesirable effects.
In a post-pandemic world, consumer relationships with sweetness are changing, according to Kerry Group, who in new consumer research reveals that ‘sustainable health’ is the primary motivator for sugar reduction.