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The UK’s cross-media measurement initiative, Origin, has announced a Proof of Concept to test the use of viewing data from Smart TVs as the basis for measuring ...
The latest FAST Report from Amagi shows that news is the highest-ranking genre globally, contributing the most global ad impressions (40%) and hours of viewing ...
Ampere Analysis has given its verdict on MIPCOM 2023, highlighting pre-pandemic scale, market buzz, and an understanding among content companies that a mixed ap...
Mediacom Communications will become the third U.S. cable operator to introduce the Xumo Stream Box, as the next-generation platform built on the Comcast/Sky Ent...
ACR data from LG Ad Solutions is going to be used in Nielsen’s national TV measurement service in the U.S., providing greater stability for audience estimates. ...