Study shows halo effect when advertising in premium content
A joint study by Vevo and Channel 4 demonstrates a significant ‘halo’ effect for brands that advertise within ‘premium’ content on YouTube, contrasting this wit...
Source: rapidtvnews.com
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Ad-supported version of AMC+ streaming service is launched
AMC Networks has begun the rollout of an ad-supported version of its flagship AMC+ streaming service, with initial availability on its direct-to-consumer platfo...
Source: rapidtvnews.com
Little Dot announces American Viscountess partnership
In a move that will see the digital-first series make its FAST channel debut, Little Dot Studios is growing its Digital Media Network by partnering with Living ...
Source: rapidtvnews.com
BBC Studios, Multichoice expanding reach of BBC channels on DStv
Strengthening the companies’ long-standing partnership in South Africa, BBC Studios’ multi-genre channel BBC UKTV has broadened its potential audience by a furt...
Source: rapidtvnews.com
STN extends content distribution offering to include Menaflix OTT
One of the founding partners of the rapidly growing Menaflix Arabic language over-the-top (OTT) platform, STN, has announced that the service now offers content...
Source: rapidtvnews.com