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Many of the comic's online quizzes revolve around food high in fat, salt and sugar. Experts call it "incredibly irresponsible" and want the company to change its policy.
Health experts say Beano is a menace for promoting junk food. Health campaigners are calling on the company to stop promoting fast-food as 'cool' to its millions of child readers.
Quizzes on comic’s website give ‘free advertising’ to well-known high fat, salt and sugar brands, say researchers