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Identifying with bold ads, DDB Korea's copywriter can't get enough of the existential and dramatic spin in work that creates a niche for Volvo in the auto advertising sector.
/PRNewswire/ -- Michael Houston, Worldwide CEO of Grey, today announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative...
/PRNewswire/ -- Michael Houston, Worldwide CEO of Grey, today announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative...
2 votes Opening a new chapter, Volvo Cars is placing sustainability at the heart of its brands, after years pushing its safety credentials. By 2040, it aims to become a fully climate-neutral company across its value chain and by 2030, it plans to become a fully electric car company. To announce the news, Grey has created the 'Ultimate Safety Test' the ad is devised to reflect the company’s commitment to climate neutrality and electrification. In the new film, a spokesperson called 'Bjorn' takes viewers on a tour of Volvo’s safety tests over the decades, and then up north to the arctic c...
Description Grey has created the Ultimate Safety Test campaign for Volvo Cars. After leading the industry in automotive safety for decades, Volvo Cars is now broadening its focus to make sure sustainability becomes as ingrained in the company culture as safety always has been. Film advertisement created by Grey, United Kingdom for Volvo, within the category: Automotive. Credits