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Ulysse Nardin CEO, Patrick Pruniaux | Photo Credit: Special Arrangement Ulysse Nardin embraced the digital market and made a great white shark its ambassador in 2020, but its CEO Patrick Pruniaux tells The Hindu Weekend it is still a no for the smart watch 2020 saw luxury watchmakers finally go online to boost sales. Some, like IWC Schaffhausen and Japanese watchmaker Grand Seiko, went a step further, working Augmented Reality into their storytelling or creating Spotify playlists and virtual boutiques. Race of explorers The Diver NET was one of the most unusual watches launched last year. Ulysse Nardin’s ultra luxe ocean plastic watch is a concept piece (and Pruniaux reportedly favours this one on the weekends). Powered by Caliber 118, the in-house movement behind many nautical-themed Ulysse Nardin watches, it was introduced at a virtual conference that included skippers from Vendee Globe 2020. Ulysse Nardin is the official timekeeper of the challenging yacht race that is currently underway, and involves dangerous conditions over 70 days, with freezing South Pacific water sluicing the decks.