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The chief executive and chief creative talk post-COVID business, rise in project work, and the difference in Indian and international awards.
Trends and Insight 6 Add to collection DDB Worldwide's CEO talks to LBB’s Laura Swinton about launching a new brand position, gluing the global community together, and turning the network into a talent magnet When Marty O’Halloran was first offered the position of CEO of DDB Worldwide, he told John Wren that if he was going to take the job, he was going to make changes. And since starting in earnest in August, he’s lived by his word – and brought the 10,000-strong global network along with him. This week, the DDB leadership has shared that change with the world. Hearteningly, the net...