Opinion: Hardware is Hard
on January 29, 2021, 13:10 Fun with numbers: A hardware company could spend $3 million to launch their first device. A software company could get to revenue faster and still have a $1 million to market a product with recurring revenue. We have written a lot about the blind spot the US venture ecosystem has for semiconductors (and here) and hardware more generally. We recently helped a venture firm conduct due diligence on an electronics company, which put us in the awkward position of having to walk in someone else’s shoes. Sympathy for the devil, and all that. In our p...