The Weekly DCX Newsbyte: inMotionNow Acquires Lytho, Arc Publishing Rebrands as Arc XP and More News
PHOTO: Alexey Achepovsky InMotionNow has announced the acquisition of Lytho, a brand management and digital asset management (DAM) platform. Lythoâs DAM capabilities, content templating automations and customizable brand portals complement inMotionNowâs workflow platform, inMotion ignite, according to company officials. InMotionNow offers software for creative and marketing workflow. Teams can automate, collaborate and standardize content creation processes. The company has strong market penetration in the U.S., according to company officials, and has operated for more than 20 ye...