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Today on TAP: We need to get a lot better at political language.

One of the guys involved here, talks to someone working for him. in an interview he says, quote, i've always looked out for their best interest. we're like a family. they're like my children. i'm like the jewish more than telling them to seat their spinach and vote for romney. maybe this worked once, but referring to his grownup adults, male and female, working hard and taking care of their real families at home who need the food and the education money and all the other stuff, they call them your children is weird. >> it's weird and it's insulting. these are human beings, adults who have take...

Best interest. we're like a family. they're like my children. i'm like the jewish more than telling them to seat their spinach and vote for romney. maybe this worked once, but referring to his grownup adults, male and female, working hard and taking care of their real families at home who need the food and the education money and all the other stuff, they call them your children is weird. >> it's weird and it's insulting. these are human beings, adults who have taken a job and probably sweated hard to make him rich. and to come at them with this is an unsettling thing. we live in a different e...

We live in a different era now. unions, much weaker. we don't have the union density we had in 1996 when bill clinton was running for re-election. workplaces, much less stable, much less secure. so when your boss comes along and says, boy, if you don't re-elect -- you don't elect romney there could be real trouble around here, i think it has resonance. i think it does scare some otherwise strong people, who may be deeply insulted but at the end of the day, they do think about it. >> the smart move is not to say, i'm your boss, i'm cracking the whip. the smart boss says, we're all in this toget...

Anything but that unions are on the decline, median wages have stagnated. inequality have gone up. corporate profits have gone up. those are the facts on the table. whether you think the balance is still out of skew with 8% union density and stagnating median wages, you can make that argument. but you cannot make an argument that unions have been in assent or that corporate wages have been declining. >> it's a question of fundamental fairness, why should the corporations and the bosses on the one side be organized and the workers not be organized to fight for their own interests? workers have ...