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苏宁十年转型路：从家电零售"霸主"到卖股份求生|京东|苏宁易购|家电零售_新浪科技_新浪网


　　张近东很早便制定了战略转型决策。2010年起，苏宁确立了转型为线上线下融合的O2O电商的目标。2011年，张近东提出要“再造苏宁”，计划利用十年时间将苏宁易购打造成年复合增长率保持在50%的电商行业第一。当时，阿里巴巴及京东还未上市，但时代的东风已吹向了电子商务，张近东想为苏宁找到一条线上发展之路。
　　苏宁通过更名向外界昭示了这一切。2013年，还是“苏宁电器”的苏宁公司宣布更名为“苏宁云商”，理由是“由于企业经营形态的变化”而更名。这样的动作背后，显露出苏宁发展线上渠道的决心，也表明张近东希望从零售主业出发，不断开拓苏宁集团的业务版图。
　　苏宁云商正是如今苏宁易购的前身。同在2013年，苏宁的电商业务开启了“线上线下一体化”战略，即O2O模式的电商。接下来的几年中，苏宁将过去 ....

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【深度】苏宁十年转型路：从家电零售"霸主"到卖股份求生_张近东


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【深度】苏宁十年转型路：从家电零售“霸主”到卖股份求生
原标题：【深度】苏宁十年转型路：从家电零售“霸主”到卖股份求生
深圳国资接盘苏宁易购，10年O2O转型之路继续？
摄影：匡达
记者 | 林北辰
编辑 | 宋佳楠
编辑 | 宋佳楠
三十而立的苏宁正经历着一次“伤筋动骨”的大考。一手创办苏宁的张近东为了拯救这家大型零售公司，正眼睁睁看着è� ....

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