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Zero-ABV sector must leverage at-home experiences


Zero-ABV sector must leverage at-home experiences
18th December, 2020 by Nicola Carruthers
Diageo-backed Distill Ventures said the non-alcoholic drinks sector must focus on creating ‘relevant’ connections and at-home experiences to tap into e-commerce sales opportunities.
The category is starting to see Tequila, rum and whiskey alternatives, including Ritual Zero Proof
Following a year of research, Distill Ventures has highlighted key data to show the growth of the non-alcoholic drinks sector. The company said despite the pandemic and the closure of the on-trade, interest in the zero-ABV drinks category continues to grow.
According to Nielsen 2020 data cited by Distill Ventures, the no- and low-sector has grown by 506% since 2015. In the UK alone, sales of non-alcoholic ‘spirits’ grew by 30% in 2019. ....

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