Zero-ABV sector must leverage at-home experiences 18th December, 2020 by Nicola Carruthers Diageo-backed Distill Ventures said the non-alcoholic drinks sector must focus on creating ‘relevant’ connections and at-home experiences to tap into e-commerce sales opportunities. The category is starting to see Tequila, rum and whiskey alternatives, including Ritual Zero Proof Following a year of research, Distill Ventures has highlighted key data to show the growth of the non-alcoholic drinks sector. The company said despite the pandemic and the closure of the on-trade, interest in the zero-ABV drinks category continues to grow. According to Nielsen 2020 data cited by Distill Ventures, the no- and low-sector has grown by 506% since 2015. In the UK alone, sales of non-alcoholic ‘spirits’ grew by 30% in 2019.