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Article - Data Privacy Lawyer Alert: The American Privacy Rights Act - What Does It Mean for Hotel Companies? - By Jim Butler - Hotel companies should be particularly interested in the legislation. While many companies collect personal information from customers, hotel companies want to collect large amounts of personal information - knowing more about guests allows brands and operators to provide better services and increase their value. At the same time, the multitude of state laws, as well as foreign privacy laws, create a compliance challenge for the hospitality industry.

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