Page 17 - Universal Analytics News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Although you will be able to access your previously processed data in Universal Analytics property for six months, on July 1, 2023 Google Analytics standard Universal Analytics (UA) properties will no longer process data. UA will be replaced by Google Analytics 4 (GA4). Google Analytics 4 (GA4) is a more advanced and comprehensive analytics platform with new features, insights, and AI tools to measure customer behavior.

For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 (GA4). The moment marks the beginning of an entirely new way to measure performance across websites and mobile devices. While GA4 was released back in October 2020, many organizations have continued to use Universal Analytics (GA3). However, in March 2022, Google announced that it would be shutting down Universal Analytics on July 1, 2023. Not only will the platform stop collecting new data, but users will eventually lose access to their historical UA data.

Turndown is also the same date for standard and 360 properties.

The transition from Universal Analytics to Google Analytics 4 on July 1 has broad consequences for users of Google’s popular digital tracking platform. As of 2022, Google has the largest market share (30%) of any online data provider.

Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns.