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What’s happening? Google is sunsetting Universal Analytics (UA) on July 1, 2023. On this date all UA properties will cease to process new hits (read: track new visitor data). If you’re using UA – the standard free version of Google Analytics today - to track, measure and analyze your website data, you need to take notice. GA4 is no longer optional; it’s time to make the switch (or find another solution!)
There are a lot of big and valid complaints about Google Analytics 4. But you should go all-in. Here's why.
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist...
Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4.