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Paid search is arguably the most knowledge-rich, mature digital marketing channel. It also moves fast, and can be hard for non-experts to keep track of. For The Drum’s Deep Dive into Digital Advertising, Rebecca Wilkes of performance marketing agency Summit Media looks into four trends for the year ahead and what marketers can do about them.
Google says either wait it out or switch to GA4.
You can use this tool to import your Universal Analytics 3 goals into GA4.
A leading retail business has a vacancy for a digital media performance lead to join their CT office. Main purpose Responsible for the implementation and delivery of all performance driven digital campaigns which includes: set-up, optimisation, trafficking, and reporting. Key responsibilities Implement and manage performance driven campaigns across all needed digital channels such as Search, Social, Programmatic, Display, and Mobile to deliver on KPIs across business units.Develop and execute digital media plans, including manage day-to-day plan changes, optimisation, reporting and maint...
If the reporting looks wrong, you are not alone - make sure to communicate to clients and co-workers that the reporting may not be 100% up to date.