Technology and Services: how both can work together to deploy a best-in-class data marketing approach for brands and publishers
by Philip Raby March 1, 2021 We are currently moving into a world where 3rd party cookies will disappear and marketing projects, centred around 1st party data, will become increasingly more common. With these changes almost upon us, clients are starting to investigate how they can leverage their own data assets to deliver further value across a broad range of use cases including acquisition, retail media, retention, personalisation, upsell and more. However, in order to deploy an advanced data marketing project, clients need to devise a strategy in-line with their business requirements first....
Source: thedrum.com