by Philip Raby March 1, 2021 We are currently moving into a world where 3rd party cookies will disappear and marketing projects, centred around 1st party data, will become increasingly more common. With these changes almost upon us, clients are starting to investigate how they can leverage their own data assets to deliver further value across a broad range of use cases including acquisition, retail media, retention, personalisation, upsell and more. However, in order to deploy an advanced data marketing project, clients need to devise a strategy in-line with their business requirements first. The rise of specialist consultancies Over the past few years, there have been a number of specialist consultancies which have appeared on the scene who offer clients services to help them codify their requirements and deploy a best-in-class approach to data marketing.