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Cal Poly professors lead research that finds broad impacts from political polarization

T.J. Weber and Chris Hydock, assistant professors of marketing in the Orfalea College of Business at Cal Poly.
–Political polarization has far-reaching impacts on American life, harming consumer welfare and creating challenges for leaders, from politicians and policymakers to corporate executives and marketers, says a study led by a pair of Cal Poly professors.
That’s one of the conclusions of a new scholarly paper co-led by T.J. Weber and Chris Hydock, assistant professors of marketing in the Orfalea College of Business, and co-authored by researchers from five other universities across the country. The paper, published in January, appears in the Journal of Public Policy & Marketing of the American Marketing Association. ....

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Cal Poly Marketing Professors Lead Research That Finds Broad Impacts from Political Polarization - Cal Poly News

Study finds polarization increasing in corporate brands that voters believe best mirror their political leanings
SAN LUIS OBISPO Political polarization has far-reaching impacts on American life, harming consumer welfare and creating challenges for leaders, from politicians and policymakers to corporate executives and marketers, says a study led by a pair of Cal Poly professors.
That’s one of the conclusions of a new scholarly paper co-led by T.J. Weber and Chris Hydock, assistant professors of marketing in the Orfalea College of Business, and co-authored by researchers from five other universities across the country.
The paper, published in January, appears in the Journal of Public Policy & Marketing of the American Marketing Association. ....

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