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Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School published a new Journal of Public Policy & Marketing (JPP&M) artic
Researchers from Cal Poly, Washington State University, and Claremont-McKenna Graduate School published a new Journal of Public Policy & Marketing (JPP&M) artic
Political polarization: Challenges, opportunities and hope
T.J. Weber and Chris Hydock, assistant professors of marketing in the Orfalea College of Business at Cal Poly. –Political polarization has far-reaching impacts on American life, harming consumer welfare and creating challenges for leaders, from politicians and policymakers to corporate executives and marketers, says a study led by a pair of Cal Poly professors. That’s one of the conclusions of a new scholarly paper co-led by T.J. Weber and Chris Hydock, assistant professors of marketing in the Orfalea College of Business, and co-authored by researchers from five other universities across ...
Study finds polarization increasing in corporate brands that voters believe best mirror their political leanings SAN LUIS OBISPO — Political polarization has far-reaching impacts on American life, harming consumer welfare and creating challenges for leaders, from politicians and policymakers to corporate executives and marketers, says a study led by a pair of Cal Poly professors. That’s one of the conclusions of a new scholarly paper co-led by T.J. Weber and Chris Hydock, assistant professors of marketing in the Orfalea College of Business, and co-authored by researchers from five other u...