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Robert Rauschenberg Made the First-Ever Earth Day Poster Here Are 3 Fascinating Facts About How He Conceived the Powerful Image Happy 51st Earth Day! The Earth Day poster designed by Robert Rauschenberg in 1970. Here’s a fun fact for anyone who ever made a middle-school Earth Day poster: Robert Rauschenberg made the very first one for the very first Earth Day, which was celebrated on April 22, 1970. Besides being one of the most innovative artists of the Post-war generation, Rauschenberg was also a devoted environmentalist, who in his lifetime made numerous posters and prints to support causes close to his heart, of which this was the first. ....