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There are some significant changes being tested on Google.com. A major focus on news could on the horizon as Google explores adding a Google Discover-style newsfeed to its search engine homepage.
Browser maker concerns Browser maker Vivaldi said yesterday: "FLoC off! Vivaldi does not support FLoC." Co-founder and CEO Jon von Tetzchner added: "Our privacy policy is simple and clear; we do not want to track you." He added that FLoC would expose personal data in new ways. "You might visit a website that relates to a highly personal subject that may or may not use FLoC ads, and now every other site that you visit gets told your FLoC ID, which shows that you have visited that specific kind of site," he said. These risks could go beyond embarrassment to have "serious implications for soci...
Chocolate Factory still stomping bugs out of its bird-themed post-third-party-cookie features Share Copy Updated Google's effort at "building a privacy-first future for web advertising" already looks like it will require some privacy retrofitting. The internet titan's interest-based ad-targeting technology, Federated Learning of Cohorts (FLoC), ostensibly intended to provide a more privacy-friendly alternative to third-party tracking cookies, has a privacy flaw, according to Dr Lukasz Olejnik, an independent privacy researcher and consultant. "Unfortunately, it seems that FLoC contain...