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Google's 'privacy-first' ad tech FLoC squawks when Chrome goes Incognito, says expert. Web giant disagrees


Chocolate Factory still stomping bugs out of its bird-themed post-third-party-cookie features
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Updated Google s effort at building a privacy-first future for web advertising already looks like it will require some privacy retrofitting.
The internet titan s interest-based ad-targeting technology, Federated Learning of Cohorts (FLoC), ostensibly intended to provide a more privacy-friendly alternative to third-party tracking cookies, has a privacy flaw, according to Dr Lukasz Olejnik, an independent privacy researcher and consultant.
Unfortunately, it seems that FLoC contains a privacy design bug that leaks the information about whether the user is browsing in private mode (Incognito) or not, Olejnik wrote in a blog post on Monday, noting that he d spotted a similar Incognito detection bug in another API. ....

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