Uruguay bets on free trade deal with China outside Mercosur
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Uruguay expands meat sales business to Japan, South Korea
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Uruguay plans to boost beef production and lessen its climate footprint
E-commerce boosts Uruguayan beef sales in China Xinhua | Updated: 2020-12-13 13:46 An employee works during the loading operations of cattle in a ship in the port of Montevideo, capital of Uruguay, on Aug, 7, 2014. [Photo/Xinhua]
MONTEVIDEO - Uruguayan beef is increasingly being sold via e-commerce transactions in China, where it seeks to position itself as a premium product.
Influencers and chefs live streaming tastings that can be watched on smartphones are part of the promotional tools of Uruguay s National Meat Institute (INAC). More than 25 percent of beef purchases in China are made via e-commerce, and in two years that is expected to reach 50 percent, Lautaro Perez Rocha, INAC s marketing manager, told Xinhua recently.