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E-commerce boosts Uruguayan beef sales in China


E-commerce boosts Uruguayan beef sales in China
Xinhua |
Updated: 2020-12-13 13:46
An employee works during the loading operations of cattle in a ship in the port of Montevideo, capital of Uruguay, on Aug, 7, 2014. [Photo/Xinhua]
MONTEVIDEO - Uruguayan beef is increasingly being sold via e-commerce transactions in China, where it seeks to position itself as a premium product.
Influencers and chefs live streaming tastings that can be watched on smartphones are part of the promotional tools of Uruguay s National Meat Institute (INAC).
More than 25 percent of beef purchases in China are made via e-commerce, and in two years that is expected to reach 50 percent, Lautaro Perez Rocha, INAC s marketing manager, told Xinhua recently. ....

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Roundup: E-commerce boosts Uruguayan beef sales in China - Xinhua


Source: Xinhua|
Editor: huaxia
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An employee works during the loading operations of cattle in a ship in the port of Montevideo, capital of Uruguay, on Aug, 7, 2014. (Xinhua/Nicolas Celaya)
Uruguay, the second smallest country in South America, boasts natural open-air cattle raising that uses no hormones and features a pioneering livestock traceability system.
MONTEVIDEO, Dec. 11 (Xinhua) Uruguayan beef is increasingly being sold via e-commerce transactions in China, where it seeks to position itself as a premium product.
Influencers and chefs live streaming tastings that can be watched on smartphones are part of the promotional tools of Uruguay s National Meat Institute (INAC). ....

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