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Yannick Bolloré interview: 'Havas is stronger now than before virus crisis' | Advertising

Yannick BollorÃ©
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices in recent months is proof that parent company Vivendi is “investing in the right direction” and “Havas is stronger now than we were before the start of the crisis”.
The profit multiples of the big agency groups declined after Vivendi bought Havas at a €3.9 billion (US$4.73 billion) valuation exactly four years ago in May 2017, Bolloré conceded, but share prices have bounced back “big time” as the sector held up better than expected during the pandemic.
“You would have been wise to invest in advertising” at the start of 2021, he said. “Look at the six largest holding companies people were surprised by the level of EBIT [earnings before interest and tax] and the cashflow coming from operations” during 2020 the “worst of the worst” in terms of business conditions. ....

United States , France General , United Kingdom , Douwe Egberts , Yannick Bollor , Martin Sorrell , Ian Whittaker , Xavier Rees , Donna Murphy , Vincent Bollor , Cyrille Bollor , Vicki Maguire , Asia Pacific , Chris Hirst , David Jones , Peter Mears , Epic Games , Britain Aegis Group , Us Association Of National Advertisers , Havas Health , Music Group , Us Federal Bureau Of Investigation , Havas Media Alliance , Maegis Group , Tetra Pak , Havas Villages ,

Yannick Bolloré interview: 'Havas is stronger now than before virus crisis'

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United States , France General , United Kingdom , Douwe Egberts , Yannick Bollor , Ian Whittaker , Martin Sorrell , Xavier Rees , Donna Murphy , Vincent Bollor , Cyrille Bollor , Vicki Maguire , Chris Hirst , David Jones , Peter Mears , Epic Games , Britain Aegis Group , Havas Health , Interpublic Group , Music Group , Havas Media Alliance , Maegis Group , Us Association Of National Advertisers , Tetra Pak , Havas Villages , Universal Music Group ,

Personalisation vs privacy: which way will the headwinds blow?

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Personalisation was on the lips of all CMOs & Marketing directors at the end of the 2010s, even earning the accolade of 2019’s ‘Marketing word of the year’ by the US Association of National Advertisers.
The opportunity to deliver 1-to-1 personalisation at scale was the promise of marketing clouds and customer engagement platforms alike. GDPR proved to be nothing more than a minor speed bump in the road, and for those with a treasure trove of 1st party data, the time had come to look inwards to see the riches that laid in store from its activation. ....

Us Association Of National Advertisers , Intelligent Tracking Prevention , Privacy Sandbox , புத்திசாலி கண்காணிப்பு ப்ரெவெந்ஶந் , ப்ரைவஸீ சாண்ட்பாக்ஸ் ,

Ex-Sky exec Andrew Mortimer launches Aperto Partnership with Scott Moorhead

Ex-Sky exec Andrew Mortimer launches Aperto Partnership with Scott Moorhead
Mortimer and Moorhead will co-own and run the venture.
by Omar Oakes
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United Kingdom , Omnicom Tim Pearson , John Litster , Andrew Mortimer , Scott Moorhead , Dentsu Ruth Cartwright , Jeremy Darroch , Us Association Of National Advertisers , Line Group , Aperto Partnership , Aperto One , Direct Line Group , Havas Media , National Advertisers , Sky Media , Tim Pearson , Ruth Cartwright , ஒன்றுபட்டது கிஂக்டம் , ஜான் லிட்ஸ்டர் , ஆண்ட்ரூ மோர்டிமர் , ஸ்காட் மூர்ஹெட் , தெந்ட்சு ரூத் வண்டி எழுத்தாளர் , ஜெர்மி தார்ரோச் , வரி குழு , நேரடி வரி குழு , ஹவாஸ் மீடியா ,