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SaaS companies have been ditching traditional subscription pricing in favor of usage-based models that better align with modern buying behavior and the value delivered by their products.
It's fair to say that this week's top story is located at the crossroads of growth marketing and software development.
Has usage-based pricing gone mainstream? Out of nearly 600 SaaS companies surveyed, 45% said they are using this flexible pricing model, up from 34% in 2020.