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A new study, "Data Blind: Universities Lag in Capturing and Exploiting Data," conducted by UCLA School of Education and Information Studies professor Christine L. Borgman and MIT (Massachusetts Institute of Technology) Press publisher and director Amy Brand, found that universities face serious challenges in capturing and using various data streams on campus, and these negatively impact decision-making ability.

My hope is that policymakers will put their data assets to work and uncover actionable insights for targeted investments and crucial funding.

6 Tips for Dealing with Difficult Business Decision-Making

Fran Quilty, co-founder and CEO of Conjura, shares how marketers must use data analytics to improve customer engagement and sales performance.

Data is worth it's weight in gold to digital service providers who can mine it effectively. Power that data extraction with AI and ML and it will drive personalised content recommendations, and improved search and discovery to help differentiate a service and stem churn. This was a major topic across the IBC showfloor in Amsterdam this week.