Advancing Biomanufacturing Operations: Key Takeaways from the 20th Annual Report
/PRNewswire/ -- The "20th Annual Report and Survey of Biopharmaceutical Manufacturing Capacity and Production" report has been added to...
Source: prnewswire.com
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Think You've Got a Next-Gen Product? Here's How to Position It
PHOTO: Zack Marshall People are like raccoons: we're attracted to the new, shiny object. Customers want to buy whateverâs innovative or cutting-edge. If you want to appeal to this desire, itâs helpful to position your products as next-gen in your marketing. So how do you market your offerings to stand out as the innovations they are? Here are some tips to position your product so consumers see it as the next big thing. Make Sure You Can Deliver on the Promise First things first: is your product actually next-generation? At the risk of stating the obvious, you have to first determin...
Source: cmswire.com