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How To Start A Business: A Step-By-Step Guide

1. Get Your Mind on the Right Track
It takes a certain mindset to start a business from scratch one that’s not too skittish and not too foolhardy.
Perhaps the greatest challenge for new owners is working longer and harder than they ever expected. The truth is: No one will be more determined to see your business succeed than you. You need to be committed from the get-go.
Another common deterrent for entrepreneurs is timing. There is seldom a perfect time to start a business. If you have a product or service that you think could work, then go for it. You want to plan, yes, but you don’t want to get stuck in a cycle of analysis paralysis. You will never truly know if now is a good time unless you try. The key is to get started. Then you deal with the challenges and opportunities along the way. ....

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Eight Key Steps To Take To Ensure A Successful Company Rebrand

Eight Key Steps To Take To Ensure A Successful Company Rebrand
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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Think You've Got a Next-Gen Product? Here's How to Position It

PHOTO:
Zack Marshall
People are like raccoons: we re attracted to the new, shiny object. Customers want to buy whateverâs innovative or cutting-edge. If you want to appeal to this desire, itâs helpful to position your products as next-gen in your marketing. So how do you market your offerings to stand out as the innovations they are?
Here are some tips to position your product so consumers see it as the next big thing.
Make Sure You Can Deliver on the Promise
First things first: is your product actually next-generation?
At the risk of stating the obvious, you have to first determine whether your product is genuinely new or innovative. If it isnât, itâs not worth the effort to position it as next-gen. If you try to do so anyhow, the consumer may feel misled after (or before) purchase. They might also decide not to trust anything your brand says going forward. ....

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